Road safety is an issue very close to Ruby and GINGER’s heart. We are all road users in one way or another, from driving to walking, cycling or running and we should all take care and focus on road safety.
Road Safety Week (18-24 November 2013) focuses on the theme of tuning into road safety and avoiding distractions and ensuring you are giving you full attention when at the wheel.
Brake, the Road Safety Charity reports that driver distraction is a major cause of death and serious injury in the UK. Driving is the most dangerous thing that most of us do on a daily basis and requires your full attention, but many drivers have a sense of over-confidence and feel cocooned in their vehicles, so attempting to multi-task is common.
While it's illegal to use a hand-held phone to text or call at the wheel, around a third of drivers ignore this law, and many others use a hands-free kit, despite both activities causing a dangerous distraction. Other distracting activities such as eating or smoking at the wheel have been shown to increase your risk of crashing, yet lots of drivers own up to it.
Brake state that distraction isn't just an issue for drivers. For people on foot and bicycle, being side tracked by your mobile, or not being able to hear due to listening to music, or forgetting to hold a child's hand, can be lethal; negotiating roads needs your full care and attention.
Brake’s Road Safety Week Message
This year, Brake are asking everyone to pledge to tune in to road safety – that means promising to do your best to keep focused on the task at hand, and never putting yourself and others in danger for the sake of a call, text or other activity that can wait.
Get involved in Road Safety Week to help raise awareness and create safer communities. Log onto www.brake.org.uk for further information on Road Safety Week and how you can get involved.