Peter Cross advises Ruby and Ginger

Posted On: Sunday 30th of January 2011 ; Read: 1056 time(s)

I find inspiration in many people and in all sorts of things.

Music, Art or Film can inspire great thoughts in people….a lecture can inspire…and so it was for me when I attended a lecture at Leeds University Business School.  I went along hoping to hear some ideas about how I could understand the new shopper and so improve sales through a improved brand.  I came away with ideas, questions and solutions!  The lecture was by Peter Cross, Managing Partner at Yellowdoor.  Yellowdoor is the agency Mary Portas started in 1997 and ‘Mary Queen of Shops’ is the still Creative Director there.  Peter Cross is an engaging talker and the passion he feels for retail is obvious to all who listen.

For a really great website that you will want to return to time and time again check out

Get involved with Mary Portas: Secret Shopper, take a look at the daily selection of things she loves, view the shopping map of retailers she adores.  If you love shops you will love her site.

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